Power-to-X facilities are emerging across Denmark. For utility companies, they can become customer, supplier, and collaboration partner alike — but this requires new competencies and a sharp approach to risk management.
Power-to-X — or PtX — is one of the major buzzwords in the green energy transition. In short, it involves converting renewable energy into other energy carriers: hydrogen, e-methanol, ammonia, or synthetic fuels. The technology is considered a key enabler for decarbonising heavy transport, industry, and agriculture.
But PtX facilities are not merely energy projects. They are also water and heat projects. And that is where things become interesting for utility companies.
A PtX facility typically has three touchpoints with the local utility.
First, it is a customer. Electrolysis requires water — purified water in large quantities. This gives utility companies a potentially significant new off-taker, which can strengthen the business and make use of spare capacity.
Second, it is a supplier. The PtX process generates considerable amounts of surplus heat that can be fed into the district heating network. This is a green heat source that can reduce the need for other production facilities.
And third, it is a collaboration partner. PtX facilities need cooling, and in many locations it will make sense to integrate them into a combined energy system where cooling, heat, and water are considered together.
But here lies the challenge: PtX companies are not like the customers utility companies have traditionally served. They are often large, international actors with a high risk appetite, short decision-making cycles, and an expectation of commercial terms that match the private sector.
This requires an adjustment for many utility companies. Suddenly it is not just about supplying water at a fixed price under a familiar tariff. It is about negotiating agreements, assessing counterparty creditworthiness, managing volume fluctuations, and navigating contracts that look entirely different from the usual.
For many, this is unfamiliar territory. And that is perfectly fine — as long as it is acknowledged and preparation is made.
Collaborating with PtX facilities places demands on the commercial maturity of utility companies. You need to be able to build robust business cases that account for uncertainty. You need to be able to negotiate contracts that protect both parties. And you need risk management capable of handling the fact that the PtX market is still young and uncertain.
This does not mean becoming a private company with profit as the sole purpose. But it does mean raising commercial competencies, so you can enter partnerships on equal terms with the new actors.
The PtX wave is already under way. Projects are being planned and built, and the utility companies that are early to the table hold the best cards. They can shape the agreements, build experience, and position themselves as preferred partners.
For those who wait, the window will narrow. PtX has the potential to become one of the largest new customer groups for utility companies in the years ahead. But only for those who are ready to seize the opportunity — with the right competencies and the right risk appetite.